About FIT

This Rockridge boutique rocks a selection of sophisticated garments for women who’ve gained enough life experience to know what not to wear. No muffin-top-making jeans here; just slick gear from a range of American, European, and Japanese designers including New York’s Diane von Furstenberg, Spanish designer Isabel de Pedro, Japan’s Yoshi Yoshi, and shoes made in Italy and Spain from Bettye Muller. From a classic wrap dress to silk separates to accessories and shoes, this is the place to dress so you feel like a woman instead of a girl. A great spot to shop for special events and casual clothes elegant enough to make every day seem special. — Elise Proulx

Winner: Best Women’s Clothing
Reader’s Choice, Oakland Magazine